For years people have referred to the internet as a sort of digital wild west. The analogy compares the wide open possibilities for both good and bad. There’s this image of an untamed land where people can make money any way they see fit. Some play along with the system while others try to subvert it. Since the start of the search engine optimization field there have been plenty of people eager to find any loophole they can and exploit it to make as much money as possible before it’s closed. These people are referred to as black hat SEOs.
Different people have different ideas about what black hat SEO is. One of the most basic generalizations is that black hat SEO is about results on optimizer’s end without regard to other people. As long as they are making money it doesn’t matter if their sites do nothing but waste the time of those who visit them. They also don’t care about search engine guidelines, either violating them explicitly or sneaking around them. Black hats might follow the letter of the law but ignore the spirit.
The definition of black hat SEO itself is complicated enough, but it gets more complicated when it comes to the techniques that have been labeled as such. There’s no official rulebook for how SEO should be done outside of the law and Google’s Webmaster Guidelines. These authorities cover a decent range of scenarios, but there are also areas of gray. It’s up to every SEO to determine what they feel is right. As you go forward it’s important to look at what techniques are widely regarded as black hat to give you a better idea of the concept.
One of the clearest examples of black hat SEO is spamming. If you’ve visited many blogs you’ve probably noticed people making irrelevant comments that include links to unrelated sites. This was once a popular and powerful back link building technique despite the obvious annoyance it caused for people running and reading blogs. It’s the sort of thing that’s exemplifies the black hat ethos, that a better ranking justifies whatever means are used to get there. Most blogs now use nofollow links to discourage this sort of thing but there’s still plenty of spammers out there.
Another move that’s just as wrong but harder to notice is link buying. In every field there are people who want to buy their way to the top without bothering to create anything of value. Google is working harder than ever to curb link purchasing and if you engage in this practice you’ll almost certainly get caught and punished. While spamming represents beating the system through trickery this technique is a prime example of trying to buy your way out of having to produce quality content. The bottom line is that Google is constantly at war with this mindset and will do everything it can to punish sites that disregard the needs of searchers in pursuit of selfish gains.
It’s important to remember that not everyone who uses review options does so out of malicious intent, look at the quality WME reviews. There are plenty of people who jump into marketing their website without taking the time to research the guidelines. With that said, ignorance of the law doesn’t get you off the hook. Google will punish your site one way or the other if you get caught violating their rules. That’s why taking the time to learn about them is so important. Visit Google’s webmaster site today to start reading up on what they expect.
Today, the internet is no longer a matter of choice it is mandatory. Especially where businesses are concerned, websites are a must. They are basically a worldwide gateway to reach all existing and potential customers from all four corners of the globe. There are just so many websites out there that it can be hard differentiating between them all and trying to identify which ones are fake and which ones are real. If you are working on the launch of your own site, one of the most important aspects you need to consider is safety and security, particularly if you are selling something online. Online stores should make this their priority if they hope to generate traffic and retain their existing customers. How can this be done though?
Most internet transactions are most popularly done through credit cards. Of course bank deposits are done too, yet all of these methods share one thing in common: Sensitive information. Credit card fraud is one of the biggest crimes out there; since information is passed between computers over different browsers, it is not too difficult for an experienced hacker to infiltrate the passage and manipulate data so they can steal this information and of course go rampant with it. This is where you need to tighten your security by comparing what is known as the SSL certificate price. It is a method of encrypting information in a way that only the person who is meant to receive it will understand.
WHY IS IT IMPORTANT?
The internet is a vast place even though only a fraction of it is accessed on a daily basis. People are constantly falling prey to internet scams due to a lack of knowledge and ultimately get cheated of sometimes all their life savings. With the proper security such as the one mentioned above, your company will be authenticated which gives your customers peace of mind. That means that you will be subject to a number of security checks before being considered legit and authorized to conduct business.
People have gradually become more and more aware about the dangers of the internet and the repercussions of carelessly sending their private card details online and are thus now more wary. Getting this certificate means you will be able to gain their trust as a genuine company and not a fraud. There are registered, reliable companies that offer this service so you can speak to a few of them and find out the SSL certificate price. Also find out about the different packages they offer so you can work with your budget and requirements.
When a brand especially an online store gains credibility, along with it they also gain a good reputation. Word-of-mouth is one of the most powerful tools a company can have so if word goes around that it is reliable, genuine and safe, you will find that soon enough you do not need to do much work since customers and eventually profits will start rolling in. Do make the investment when it comes to securing your website because in the long-run you will find that it really does pay off.
Most people who love technology (or at least love having a nice phone) have been faced with this dilemma: iPhone or Galaxy? iPhone devotees will tell you that nothing comes close in terms of usability; Galaxy lovers will say that the Android system is far more flexible and customisable. Both Apple and Samsung have implemented strong phone branding campaigns from the beginning, meaning the iPhone and the Galaxy are viewed as ‘quintessential’ smart phones. Here, we take a look at the newest releases from both Apple and Samsung, in an attempt to decide which is the better device.
Apple iPhone 6
Firstly, we’ll begin with a few pros and cons that apply to most iPhones. There are plenty of positives to the ‘original’ smart phone – however even a devoted iOS developer will tell you that these devices do have their drawbacks.
• Very user-friendly
• Plenty of apps to choose from in Apple’s App Store
• Sleek and stylish
• Integrates seamlessly with other Apple devices
• Exclusive Apple phone chargers that change constantly
• Can’t remove the battery
• Can only download apps from the App Store (i.e. only apps approved by Apple, unless your phone is jailbroken)
• Relatively expensive
So what about the iPhone 6 specifically? Well, the large 4.7-inch screen is stunning; the retina display means that it delivers a crystal clear picture. It’s also very powerful (even with the larger screen), and the build quality is exceptional (would you expect anything less from Apple?). Additionally, the camera is great and video recording is also surprisingly good.
On the flip side, the design (while built well) is somewhat impractical. Users have reported that the finish is quite slippery; if you don’t like using a cover, you’ll find it as easy to hold as a bar of soap. There have also been complaints about the battery life – the iPhone 6 does seem to need charging very regularly for a new phone.
Samsung Galaxy S5
Before delving into the specifics of this particular phone, let’s take a look at the pros and cons of the Android operating system. Any decent Android app development in Australia will tell you that the system – like most – has it flaws. However, they’ll also be quick to tell you that the flaws are certainly fewer than with iOS!
• They all use the generic microUSB charging system
• You can usually remove the battery
• You can download apps from a wide range of sources; you’re not restricted to Google Play
• There are a lot of free apps
• Very customisable
• The vast number of free apps does mean that many contain annoying in-app ads
• Greater chance of accidentally downloading malware or viruses
• You need an internet connection to access a lot of the features
So how does the Galaxy S5 measure up? Well, it has a great camera and the battery life is significantly better than its predecessors – that’s a start! With a dust and water resistant screen, the phone is also quite tough. The S5 is also more powerful (and therefore faster) than previous models – which you’d expect with a new phone. The downside? The hardware is a little underwhelming, as it’s mostly made from plastic – although at least it isn’t slippery like the iOS development Hobart ! In addition, while the software has been improved since the last model, it hasn’t been improved as much as you’d expect – especially for the price.
So which phone should you buy? The fact of the matter is that both are pretty good phones if you don’t mind spending the money (neither are cheap). At the end of the day, it really comes down to personal preference.
If you’re new to the SEO game, you’re not alone. New businesses are turning to SEO every day, hoping to boost their web presence, draw traffic to their website, and increase their leads and sales. The good news (or some would say the bad news) is that SEO is always changing. You can jump in and learn the latest; knowledge of ‘old style’ SEO is not required, and in some ways it’s better if you are blissfully unaware of the days when spammy content and paid backlinks were cool. Whether you’re looking for an agency that offers SEO in Brisbane, Sydney, Perth or anywhere else in Australia, you’ll find that there’s no shortage of agencies. Any decent digital advertising agency will offer SEO (usually as a core service); the trick is to find good PPC management agency that offers high quality SEO. So, what are the basics of SEO? It pays to have at least a general understanding before you jump in the deep end and hire an agency – and it’ll help you weed out the good agencies from the bad too!
The main components of SEO
• Keyword selection. It’s important to choose keywords that will attract the right sort of traffic to your website. First and foremost, they need to be relevant to your business. Secondly, they need to be achievable. Some keywords are very competitive, and it might not be possible to get your site on the first page of search results for them. These days, long-tail keywords (keywords that are longer and more specific) work well. They are less competitive, and draw relevant traffic to your site that is more likely to convert.
• Content. Content is just the writing that fills your pages, right? Well it is, but it’s not there just to fill pages. Content needs to position you business as an expert; it needs to be well written, informative and long enough to show Google that you’ve got plenty of relevant information. Keywords should be included, but the main focus should be crafting prose that answers search queries and provides useful information, rather than just matching keywords. It’s also important that content is not duplicated; it has to be completely unique.
• Backlinks. The important thing to know here is that paid backlinks are out. These days, it’s all about building links on authoritative, relevant sites. It’s about quality over quantity.
• Offsite citations. Citations are basically mentions of your business on other sites. They are particularly important for local businesses that rely on local search results; generally, the citations are placed on local directory sites (e.g. Yelp, The Yellow Pages).
• Site structure. One of the first things SEO agencies check, your website needs to be structured logically – making navigation easy for both human visitors and search engine crawlers. Google is all about user experience, and therefore they like sites that ‘make sense’. However, a confusing sitemap can also mean that the crawlers miss certain pages or don’t crawl them correctly – and this doesn’t help when it comes to getting a site ranking.
Don’t fall victim to poor quality SEO
If you’re just about to begin your SEO journey and are looking for an agency, there are a few things you need to consider.
Does the agency offer some sort of guarantee, or do they offer a ‘pay on performance’ plan? It’s preferable that they do, as this hopefully means you’ll see some sort of ROI. Be wary of agencies that:
• Say they can deliver page one rankings in less than three months
• Are prepared to take your money with out any sort of result guarantee
• Have no plans to send you updates of the work they are doing
• Don’t explain any changes they’ll have to make to your site (because there will be many!)
• Offer you a plan that includes a huge number of keywords (often they’ll overlap anyway, you don’t need a crazy-long keyword list)
• Don’t have an in-house team
• Aren’t ranking well themselves, or don’t have a decent website
SEO agencies do tend to get a bad rap – there are many reports of businesses walking away disappointed. However, if you take the time to find the right company and are prepared to commit to at least 6-12 months (SEO is a long term strategy) – then you can expect to see some great results! Try pay on performance @ http://www.payonperformance.com.au/
Getting an app developed is very exciting; you’re finally about to see your grand idea come to life. However, it’s important to make sure you choose the right developer – whether you choose an agency or a freelancer – as they can make or break your app.Take your time to talk to a few developers, and make sure you ask them these golden questions:
Can I see some examples of past apps you’ve developed?
This is critical. You need to see apps that the best application development has created to assess not only the quality – but also their success. By checking out past work, you can also see whether or not they’ve created any apps that are similar to your idea – not exactly the same, but similar in terms of complexity and functionality. You need to be sure they can actually make your idea a reality.
Can I have a list of past and current clients?
Speaking to past and current clients directly is the only way to know for sure whether the developer actually created their apps. Unlike movies that feature a credit role, mobile apps have no such information available. Getting in touch with past and current clients also allows you to ask other questions – such as whether they’d recommend the developer!
Which platforms do you work across?
Most agencies will have a few developers – they’ll definitely have an Android and iOS developer, as these are the main platforms. However, if you’re looking for someone that offers BlackBerry app development, you may need to look a little harder – these developers aren’t as common.
If you’re looking to hire a freelancer, this is a very important question – if you want an app that works on more than one platform, you need a freelancer who’s capable of working across multiple platforms.
What kind of smart phone do you use at the moment?
You should expect a passionate answer from anyone who really loves technology. When it comes to freelancers in particular, you’d expect them to have a phone that works on the operating system they develop for. For example, an app developers in Australia should have an iPhone.
How can my app make money?
You should have an idea of this – but so should anyone about to develop your app. If you are thinking along the lines of in-app purchases, you need a developer that’s capable of making this happen.
Do you offer app marketing?
Most freelancers won’t, but a lot of agencies do. If you don’t know how to go about marketing your app alone, it’s best you find someone that can help. A lot of agencies will place your app on an online app store for you, and many can also offer a complete marketing strategy if needed.
This is a big one – the developer needs to fit your budget. Just remember that app development isn’t cheap. The price varies according to complexity, i.e. a basic organisational app will be cheaper than a complex game. Generally, IOS developer in Melbourne is more expensive than creating ‘native’ apps (apps that store their information on the device itself, rather than a database), as the process is more involved and often takes longer.
Don’t automatically go for the cheapest developer; you need to take price into consideration alongside all of the other factors before making a decision.
Weigh up the pros and cons of each developer you’ve spoken to (hint: you should have spoken to more than one!) before making a decision. There are a lot of developers here in Australia, so don’t settle for one that you’re not completely happy with.
Search engine optimisation (SEO) is one of the leading forms of web marketing in NZ today. An increasing number of people are turning to Google when they want to find products, services or information – and businesses are channelling their marketing efforts accordingly. Today, it’s hard to carry out SEO work yourself – it requires too many resources and is therefore best left to an agency that specialises in providing online marketing services. If you’re looking to sign up with an online marketing agency and implement an SEO campaign, it’s important that you understand the basics. A NZ SEO campaign involves a number of different components, and for it to be effective each part needs to be carried out by a specialist.
On-site work covers anything done to the site itself.
The site structure needs to be set out logically, allowing Google’s search bots to navigate it with ease. Canonicalisation is important, as this allows the bots to read a site accurately.
Content is a major component of any SEO campaign, especially since the release of Google’s Panda algorithm update.
This update has meant that content can no longer be spammy, keyword stuffed or of a poor quality. These days, content needs to be well written, informative and useful to the reader; keywords should still be included, but only minimally. The idea is to provide Google with the best answer to a search query with web marketing in Wellington, rather than just providing text with keywords that match up.
It’s also important that pages are long enough; thin content reduces a site’s quality score. Content also needs to be 100% unique, and duplicate content should be avoided at all costs.
Internal content links
These can be placed on the homepage, pointing to internal pages – or they can be used to link internal pages to each other. Internal content links work to boost the authority of individual pages.
Title tags should be optimised on each page to include the relevant keywords. These work to tell Google’s search bots exactly what each page is about.
Off-site work covers optimisation techniques that take place away from the website, i.e. elsewhere on the internet.
Backlinks are links placed on other websites that point back to an optimised site. They essentially show that a site is ‘talked about’ elsewhere on the internet, and therefore they work to boost authority. Backlinks needs to be placed on reputable sites that are relevant, and spammy, unnatural looking links should be avoided.
Similar to backlinks, off-site citations are when a website is ‘listed’ on another site without a link. Directory listings are a common form of off-site citation.
A combined approach
Whether it’s local SEO in Auckland, Wellington or Christchurch, or a global campaign, a combined approach is needed. Each and every component of the SEO process is important, and to achieve a high SERP ranking it’s important that they all work in unison.
Picking the right web marketing company is like picking the business partner. You need to find someone you can trust to have your back. You don’t want someone who will drag you down or only look out for their own interests while ignoring yours. That means taking the time to sift through all of the available companies so you can find one that meets your exacting needs. You know that you’re going to work hard to make your business a success and that’s why you need someone who will do the same. Whether you’re looking at wmegroup or some other company you need to really ask yourself if you can trust them to be on your side.
Make sure that they’re ready to do the research. Knowledge one the most important things you can have on your side when you’re marketing a web page. You need to know who’s coming to your site, how long they’re staying and how often your visitors turn into profits. These are all essential items when it comes to developing a strategy with the greatest return on investment in mind. When you read wmegroup review you’ll see that they dig deep into your analytics to find out what needs to be done to make you successful and profitable.
Speaking of return on investment you need to look for a company that thinks about your budgetary needs. Some businesses are just going want to soak you for every dollar they can get out of you. You don’t want that at all, you want someone who respects the value of your dollar and wants to get you the cut of profits you need so that you and your marketing company can have a good future going forward. That’s the sort of thinking that puts you first, which is just what you need.
Look for some sort of evidence that the people you’re listening to are actually saying the truth. Anyone can throw up a website saying that they’ll give you the success you crave but you need something solid. Look for things like a list of companies they work with in the past, testimonials from clients willing to lend their name the company and awards from organizations that you can trust. These are the sort of things you might hear mentioned wmegroup reviews. That’s because they go out of their way to show you they are to be trusted.
You do your best to prove that you are an honorable business person, so you deserve to work with of marketing firm that will offer you the same courtesy. Look for companies that so confident that they will work for free if they don’t get you what they promise after 90 days. That is one of the biggest things a company can do to show to you they are serious about keeping their promises. Put all of these things together and you get the foundations for a wonderful working relationship.