Month: February 2015

Getting an app developed is very exciting; you’re finally about to see your grand idea come to life. However, it’s important to make sure you choose the right developer – whether you choose an agency or a freelancer – as they can make or break your app.Take your time to talk to a few developers, and make sure you ask them these golden questions:

Can I see some examples of past apps you’ve developed?

This is critical. You need to see apps that the best application development has created to assess not only the quality – but also their success. By checking out past work, you can also see whether or not they’ve created any apps that are similar to your idea – not exactly the same, but similar in terms of complexity and functionality. You need to be sure they can actually make your idea a reality.

Can I have a list of past and current clients?

Speaking to past and current clients directly is the only way to know for sure whether the developer actually created their apps. Unlike movies that feature a credit role, mobile apps have no such information available. Getting in touch with past and current clients also allows you to ask other questions – such as whether they’d recommend the developer!

Which platforms do you work across?

Most agencies will have a few developers – they’ll definitely have an Android and iOS developer, as these are the main platforms. However, if you’re looking for someone that offers BlackBerry app development, you may need to look a little harder – these developers aren’t as common.

If you’re looking to hire a freelancer, this is a very important question – if you want an app that works on more than one platform, you need a freelancer who’s capable of working across multiple platforms.

What kind of smart phone do you use at the moment?

You should expect a passionate answer from anyone who really loves technology. When it comes to freelancers in particular, you’d expect them to have a phone that works on the operating system they develop for. For example, an app developers in Australia should have an iPhone.

How can my app make money?

You should have an idea of this – but so should anyone about to develop your app. If you are thinking along the lines of in-app purchases, you need a developer that’s capable of making this happen.

Do you offer app marketing?

Most freelancers won’t, but a lot of agencies do. If you don’t know how to go about marketing your app alone, it’s best you find someone that can help. A lot of agencies will place your app on an online app store for you, and many can also offer a complete marketing strategy if needed.

How much?

This is a big one – the developer needs to fit your budget. Just remember that app development isn’t cheap. The price varies according to complexity, i.e. a basic organisational app will be cheaper than a complex game. Generally, IOS developer in Melbourne is more expensive than creating ‘native’ apps (apps that store their information on the device itself, rather than a database), as the process is more involved and often takes longer.

Don’t automatically go for the cheapest developer; you need to take price into consideration alongside all of the other factors before making a decision.

Choose carefully

Weigh up the pros and cons of each developer you’ve spoken to (hint: you should have spoken to more than one!) before making a decision. There are a lot of developers here in Australia, so don’t settle for one that you’re not completely happy with.

Search engine optimisation (SEO) is one of the leading forms of web marketing in NZ today. An increasing number of people are turning to Google when they want to find products, services or information – and businesses are channelling their marketing efforts accordingly. Today, it’s hard to carry out SEO work yourself – it requires too many resources and is therefore best left to an agency that specialises in providing online marketing services. If you’re looking to sign up with an online marketing agency and implement an SEO campaign, it’s important that you understand the basics. A NZ SEO campaign involves a number of different components, and for it to be effective each part needs to be carried out by a specialist.

On-site work
 
On-site work covers anything done to the site itself.

Site structure

The site structure needs to be set out logically, allowing Google’s search bots to navigate it with ease. Canonicalisation is important, as this allows the bots to read a site accurately.

Content

Content is a major component of any SEO campaign, especially since the release of Google’s Panda algorithm update.

This update has meant that content can no longer be spammy, keyword stuffed or of a poor quality. These days, content needs to be well written, informative and useful to the reader; keywords should still be included, but only minimally. The idea is to provide Google with the best answer to a search query with web marketing in Wellington, rather than just providing text with keywords that match up.

It’s also important that pages are long enough; thin content reduces a site’s quality score. Content also needs to be 100% unique, and duplicate content should be avoided at all costs.

Internal content links

These can be placed on the homepage, pointing to internal pages – or they can be used to link internal pages to each other. Internal content links work to boost the authority of individual pages.

Title tags

Title tags should be optimised on each page to include the relevant keywords. These work to tell Google’s search bots exactly what each page is about.

Off-site work

Off-site work covers optimisation techniques that take place away from the website, i.e. elsewhere on the internet.

Backlinks

Backlinks are links placed on other websites that point back to an optimised site. They essentially show that a site is ‘talked about’ elsewhere on the internet, and therefore they work to boost authority. Backlinks needs to be placed on reputable sites that are relevant, and spammy, unnatural looking links should be avoided.

Off-site citations

Similar to backlinks, off-site citations are when a website is ‘listed’ on another site without a link. Directory listings are a common form of off-site citation.

A combined approach

Whether it’s local SEO in Auckland, Wellington or Christchurch, or a global campaign, a combined approach is needed. Each and every component of the SEO process is important, and to achieve a high SERP ranking it’s important that they all work in unison.